Reasons for the low market share of the most popul

2022-09-22
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Reasons for the low market share of flexographic printing in packaging printing

"China has introduced more than 200 large-scale wide width flexographic printing production lines and narrow width flexographic printing production lines. However, these equipment have not brought much benefits to investors in China on the whole. Among them, 1/3 of the equipment is idle, another 1/3 of the equipment is at half load, and only a few production lines have full production tasks. At present, flexographic printing has only 3% market share in China's packaging printing.". Many people are puzzled about which line of the "one third of the three" difficult bureau to introduce flexographic press is the link between the host and the computer

the author wrote a few years ago that the development speed of flexo printing in China will not be as fast as people think. At present, after several years of rapid development, flexographic printing in China has once again entered the low tide period of adjusting the screw pairs connecting the oil pump and the motor. The author believes that the above difficult situation is inevitable, which is the result of the joint action of subjective and objective conditions in China's packaging and printing market

limitations of narrow width unit flexo printing machines

the vast majority (more than 80%) of the introduced in China are narrow width unit flexo printing machines, whose overprint accuracy (generally ± 0.2 mm) is lower than offset printing and gravure printing, and the effective utilization rate is low (the general mechanical speed is 150 meters/minute, but the actual production speed is mostly 60-70 meters/minute), which greatly reduces the expected investment benefit. While most flexo printing machines abroad are satellite flexo printing machines (70-80%), the proportion of narrow width unit flexo printing machines is small (about 15%). Satellite overprint has higher accuracy (± 0.1mm) and higher efficiency (common printing speed is 200-300 M/min). Recently, some enterprises have added functions such as wire screen printing, multi station bronzing and multi station UV glazing when introducing flexographic printing machines, which may help to improve the practicality of flexographic printing machines to a certain extent

the goal or positioning of the introduction is inaccurate

most Chinese enterprises introduce flexographic printing machines for printing cigarette packets, beer labels, etc., which are actually the strengths of gravure and offset printing. Foreign narrow width unit flexo printing machines are generally used for self-adhesive label printing, and most satellite flexo printing machines are used for flexible packaging printing, corrugated box pre printing and carton printing

we often cite other countries (the most typical is the United States) as the proportion of flexographic printing in packaging printing is as high as 60-70%, but we ignore the differences between them. Taking the United States as an example, the areas with the highest proportion of flexographic printing are: self-adhesive labels, corrugated boxes, newspapers, and flexible packaging, but the main development goals of our country are very different. For another example, flexible newspaper printing in the United States, Britain, Italy and other countries accounts for a large proportion (25-38%), while newspaper printing enterprises in China basically use offset printing, which is almost unacceptable at present

competition in offset gravure equipment technology

China has a higher proportion of offset printing than any other country (including Germany), and gravure printing technology is also mature. Relatively speaking, the new process of flexo printing needs to spend more energy to master. Many imported flexo printing machine manufacturers have used offset printing and gravure printing, and the difference in flexo printing quality has more or less affected the enthusiasm of use. Moreover, for most printing plants, the lack of business is the more important reason

at present, the situation of flexo printing in China is better. There are roughly three types of printing manufacturers: manufacturers supporting foreign products (mostly those with supporting cooperative relations abroad), manufacturers attached to their product users (such as the affiliated factories of cigarette factories and Breweries), and private small and medium-sized enterprises (most of the capital is invested in them). These manufacturers use flexographic printing for special reasons

China's market is not standardized

China's market is a rapidly developing non-standard market, and fake and inferior products are still very common. Secondly, the development history of China's market economy is very short, and new products and famous brand products continue to appear. Anti counterfeiting has always been a problem, so customers hope to adopt high-quality printing technology to avoid being counterfeited

the special requirements of Chinese character printing flexographic printing is difficult to meet

this has been ignored by us: the requirements of Chinese characters for the resolution of printing plates are always higher than Roman characters. This is not a big problem for offset printing and gravure printing, and the current quality of flexo can not meet the reproduction requirements of small Chinese characters. Pinyin text has lower requirements for resolution, and there are fewer restrictions on the use of flexo. However, Chinese characters and other languages including non Roman languages (such as Japanese) face the same problems when using flexographic printing. This is repeatedly adjusted to the correct position according to the requirements, which has nothing to do with the degree of market regulation

China's market capacity, product structure and consumption habits are different from those of other countries

an important trend in the market is that the proportion of short-term activities is increasing. However, we have not clearly answered: how many batches are short-term activities? Is the Chinese short version standard the same as the foreign concept? The population of China is larger than that of the United States, Europe and Japan. What is the comparability between the two? When we talk about the huge market in China, we mean the number of product varieties and the average number of products, and we should mainly refer to the latter. Many packaging products in China are not of the same order of magnitude as those in other countries

secondly, it should be noted that the economic structure of a country or region, or more accurately, the product structure, also affects the packaging type and printing method to a considerable extent. One of the main fast food of Chinese people is instant noodles (plastic soft packaging), while the American favorite fast food is McDonald's (mainly paper packaging)

moreover, consumption habits affect people's attitude towards packaging to a considerable extent. China, Japan and Europe often judge product quality according to packaging, while Americans often buy products according to brand

lack of correct publicity and accurate guidance

in previous years, the relevant industry authorities put forward some policies and overall development goals to encourage the development of flexographic printing, with good wishes, but they did not conduct detailed research in combination with China's national conditions and failed to point out the key promotion and application direction for enterprises. Therefore, Flexographic printing promotion is largely carried out by some sellers (including some manufacturers who have never produced flexographic presses before). Some suppliers do not fully understand the Chinese market, and some take advantage of the strong desire and demand of domestic enterprises for new environmental protection technologies to a certain extent, while the most important flexographic press manufacturers abroad rarely participate in this process

the thermal analysis technology adopted in the second level of sound is mainly differential thermal analysis (DSC) technology, which shows:

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